Forty Nine Degrees teamed up with Clemson Football to breathe new life into a few outdated spaces at Memorial Stadium. The gameday walk-out tunnel and recruitment lounge lacked passion and failed to reflect the Clemson brand and story. The recruitment lounge was completely revisioned with upgraded interior finishes and high-impact graphics that bring new energy to the room, highlighting the characteristics of the Clemson student-athlete. College Football Playoff and NFL displays accent the success of the football program. The team walkout tunnel was enhanced with brick columns, a fresh paint scheme, high-impact graphics and illuminated features that communicate the excitement of game day at Memorial Stadium.