In the summer of 2012, Iowa State University unveiled the new Bergstrom Football Complex. This state-of-the-art facility houses all aspects of the football program, including offices, meeting rooms, locker rooms, and strength training. The facility is also directly connected to the indoor practice facility. Forty Nine Degrees was brought in during the beginning stages of development and worked with Substance Architects to provide a strategic approach to the graphics and branding for the overall facility. Utilizing large, impactful graphics and key messages important to the football program, a consistent theme was established that fit seamlessly with the new facility.