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Prior to the start of the 2015 season, Rutgers Football turned to Forty Nine Degrees to bring big changes to the Hale Center. Working directly with the Knight’s Football Staff, Forty Nine Degrees developed a design approach that completely transformed the lobby and main hallways of the facility. Outdated displays were replaced with an immersive mannequin display featuring a video matrix background, a custom multi-user interactive touchscreen matrix, illuminated display cases and a waiting area with modern furniture and interactive touch table. Illuminated acrylic panels flow throughout the facility bringing emphasis to oversized graphics, core messaging and branding.