ALABAMA FOOTBALL

GAMEDAY EXPERIENCE

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+PROJECT INFO

Prior to the 2017 season, Alabama football engaged with Forty Nine Degrees to renovate and enhance the gameday tunnel and recruitment areas at Bryant Denny Stadium. The entire tunnel was built out with sheet rock to conceal the chaotic structure, creating a smooth, clean surface to apply larger than life graphics and illuminated elements. The recruitment lounge was transformed into a Nike Elite retail space, showcasing the various gear provided to each athlete. The overall transformation communicates the tradition, history and success of the Crimson Tide.