The Ohio State University teamed up with Forty Nine Degrees to re-envision the basketball team spaces at the Schottenstein Center. The home of the Buckeyes is redefined before even entering the facility. High impact graphics and dimensional features unify the space, cohesively reflecting the brand and telling the story of the men’s and women’s basketball programs. The influence of LeBron James is uniquely displayed through the use of dimensional/illuminated elements and showcasing the collection of the brand apparel. Innovative displays feature program accolades, NBA/WNBA accomplishments, team apparel and core messaging. The design honors The People, The Tradition and The Excellence of the program, inspiring Buckeyes of the past, present and future.