Marucci

The new Marucci Campus Tour brings visitors inside the story, science, and craftsmanship behind one of baseball’s most iconic brands. Located in Baton Rouge, the experience takes guests on a journey from the company’s humble beginnings in a backyard shed to its position today as the Official Bat of Major League Baseball. Through interactive exhibits, immersive storytelling, and behind-the-scenes access to the working woodshop, paint booths, and finishing rooms, visitors gain a firsthand look at the passion and precision that go into every bat.

Developed in partnership with Engin Creative and Forty Nine Degrees, the tour blends brand storytelling with experiential design to create a memorable visitor experience. Engin Creative led the brand strategy and design vision, crafting the narrative framework and guest journey throughout the space. Forty Nine Degrees brought that vision to life through fabrication and installation, transforming the concepts into engaging physical environments and exhibits that celebrate Marucci’s heritage, innovation, and commitment to the game.