New York Liberty

The NY Liberty team spaces at Barclays Center were designed to balance edge and energy—pairing crisp white walls with deep, moody blacks and sharp pops of teal to reflect the team’s bold identity. At the heart of the locker room, an indented circular illuminated ceiling logo becomes a focal point, casting light downward to energize the space while elevating the overall atmosphere. This lighting moment not only brightens the room but reinforces brand presence in a way that feels intentional, powerful, and unmistakably Liberty.

Branding and experiential graphic design extend beyond the locker room, carrying the story down the hallways and into the lounge and meeting spaces. The corridor graphics celebrate team pride while honoring the franchise’s legacy, featuring Ring of Honor players as a constant reminder of those who built the program and set the standard. Together, the graphics create a seamless narrative—connecting past and present, reinforcing culture, and immersing players and staff in an environment that champions excellence, pride, and belonging.