Roush Yates Engines

The Roush Yates Engines Heritage Center celebrates the legacy of performance and innovation born from the partnership between legendary engine builders Robert Yates and Jack Roush, who joined forces in 2003 and aligned with Ford Motor Company. As the exclusive Ford engine builder for NASCAR, Roush Yates Engines has powered some of the most iconic moments in racing history. The Heritage Center honors this rich legacy through immersive storytelling, historic artifacts, and bold design features that reflect the brand’s deep roots in motorsports and technological excellence.

Among the standout elements of the facility is a suspended engine that greets visitors at the entrance—an immediate nod to the company’s engineering mastery. In the Event Hall, a striking custom light fixture features sculptural representations of Roush Yates' three most iconic race tracks—Talladega (top), Michigan (middle), and Daytona (bottom)—brought to life with dynamic LED car streaks that evoke the speed and energy of race day. The Shop contains a leaderboard/scoring tower-inspired clock driven by bespoke design and technology. Club 28, a speakeasy-style lounge named after the No. 28 car once raced under Robert Yates Racing, connects the Event Hall to the Shop, ideal for hosting clients and events. The Heritage Center not only honors the past but showcases the power and precision that continues to drive Roush Yates Engines forward.