Texas State Football

The Texas State South End Zone Complex renovation focused on modernizing key team spaces and amplifying the program’s gritty, underdog identity ahead of their move to the Pac-12. Forty Nine Degrees refreshed the lobby, player hallways, position-room corridors, team room, and additional support areas with bold maroon, gold, and black aesthetics. Proud Texas-centric storytelling—state outlines, Texas verbiage, and energetic fan photography—celebrates the program’s roots and the party-like atmosphere that defines home games. A key highlight in the lobby is the illuminated gear display, where a glowing adidas outline frames the featured apparel for a sharp, branded first impression.

Branding enhancements also extended into the weight room, fuel bar, and a major donor’s private suite, ensuring every touchpoint aligned with Texas State’s elevated trajectory. The result is a cohesive, modernized environment that reflects who the Bobcats are today—proud, tough, and on the rise as they step onto a bigger national stage.