Virginia Football

The Hardie Football Operations Center, a 93,000-square-foot facility, represents a new standard for Virginia Football. Opened in June 2024, this state-of-the-art space houses a locker room, strength and conditioning area, nutrition spaces, meeting rooms, coaches’ offices, video operations, and sports medicine facilities, all designed to enhance player development and program success. Working alongside ZGF Architects, Forty Nine Degrees delivered a bold branding vision that immerses athletes, coaches, and recruits in the tradition, excellence, and competitive spirit of Virginia Football.

From the locker room to the weight room and meeting spaces, every branding element was designed to inspire and motivate. Large-scale environmental graphics showcase Virginia’s rich football history, while illuminated and dimensional branding elements create a modern, high-energy atmosphere. Motivational messaging and dynamic visuals reinforce the program’s relentless pursuit of success, making the Hardie Football Operations Center a true home for champions.

*All photos of the Virginia Football Hardie Operations Center were taken by Halkin Mason Photography.