+PROJECT INFO

Forty Nine Degrees partnered with the Tournament of Roses to provide graphic direction for the 2014 Rose Bowl Game and BCS National Championship. The design expressed the rich history of the game and the stadium, incorporating a distressed texture that was utilized throughout the stadium and surrounding areas. The flexibility of the design allowed for a seamless transition between the two games, with many graphic elements able to serve both events. Strong branding, messaging and imagery established an overall comprehensive vision, while providing a unique identity for each event.