Marucci

The new Marucci Hitters House HQ in Scottsdale was designed to be more than a retail store or training facility—it’s a destination built for players, families, and baseball enthusiasts alike. Combining high-performance batting cages with a dynamic storefront experience, the space brings the Marucci and Victus brands to life through immersive design and bold visual storytelling. From the moment visitors arrive, they're greeted by a dramatic tunnel-like entry sequence that creates anticipation and delivers an immediate sense of arrival, setting the tone for the experience ahead.

Developed in partnership with Engin Creative and Forty Nine Degrees, the project blends strategic brand design with expertly crafted execution. Engin Creative led the creative vision and customer experience strategy, while Forty Nine Degrees served as the fabrication and installation partner, transforming the concepts into a fully realized environment. A standout feature of the space is the custom Marucci/Victus feature wall—a striking installation composed entirely of bats that overlooks the retail floor and serves as a powerful tribute to the craftsmanship and performance that define both brands.