Purdue Basketball

The Mackey Arena concourse renovation transformed the fan journey into an immersive celebration of Purdue Basketball. Rather than simply serving as circulation space, the concourse now invites fans to engage with the program's rich history through a series of experiential museum-style installations. Dedicated displays highlight the legacy of Mackey Arena, the achievements of Purdue Men's and Women's Basketball, and the program's prestigious Big Ten Players of the Year, creating meaningful moments of discovery throughout the venue.

A defining feature of the renovation is the collection of walk-in "out cove" exhibits that encourage fans to step inside and fully experience Purdue Basketball's story. These thoughtfully designed environments combine bold graphics, historic imagery, and layered storytelling to create an interactive experience that feels more like exploring a museum than walking a stadium concourse. The result is a space that deepens the connection between fans and the program, preserving Purdue's championship tradition while enriching the game-day experience for every visitor.