Clemson Athletics

The Watt Family Performance & Wellness Center reflects Clemson Athletics’ commitment to providing a best-in-class experience for every student-athlete. Throughout the facility, the branding and interior design embrace a clean, modern aesthetic that balances performance with wellness. Natural wood tones, warm materials, and a striking living wall create an inviting atmosphere that promotes both focus and recovery, while thoughtful use of Clemson’s signature orange and purple accents reinforces the university’s identity without overwhelming the space.

From the strength and conditioning areas to recovery, nutrition, and sports medicine spaces, the environmental graphics were designed to complement the architecture and elevate the overall experience. Crisp white finishes paired with refined signage, branded moments, and subtle school-color integrations create a cohesive visual language throughout the facility. Beyond the Performance & Wellness Center, the volleyball lobby was reimagined to create a more impactful arrival experience into Jervey Athletic Center, establishing a stronger presence for the program. The addition of the Premium Ace’s Club overlooking the court further enhances the fan experience. Together, these improvements support athlete development, celebrate the Clemson brand, and strengthen the connection between student-athletes, fans, and the university community.